The 1932 Presidential election took place during the height of the Great Depression. While a number of candidates ran on third party tickets, the main fight for the White House featured the incumbent Republican Herbert Hoover against Democrat Franklin Delano Roosevelt and none of the other candidates garnered more than 2% of the popular vote. Hoover had won the presidential election in 1928 on a pro-business platform promising continued prosperity. Nine months into Hoover’s term, on October 24, 1929, the stock market crashed, beginning the period that would become known as the Great Depression. The challenges created by the downward economic spiral consumed Hoover’s term and were a main focus of the 1932 presidential election.